{"title":"Workout Equipment","description":"\u003ch3\u003e\u003cspan\u003eFitness \u0026amp; Wellness – Stay Fit, Live Better 💪\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover our Fitness \u0026amp; Wellness collection, designed to help you stay active, healthy, and motivated every day. From workout essentials and fitness accessories to home exercise equipment, find practical products that support your fitness journey at affordable prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're working out at home, hitting the gym, or maintaining an active lifestyle, we bring you quality products that help you move better, feel stronger, and live healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e✨ Why Shop With Us?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003e💪 Fitness essentials for everyday workouts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e🏋️ Products for home and gym training\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e❤️ Support for an active and healthy lifestyle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e💰 Quality products at affordable prices\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e🛍️ Convenient online shopping\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYour Fitness Journey Starts Here — Shop Smart, Stay Active, Live Better!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"neck-massager-with-heat-deep-tissue-shoulder-massager","title":"Neck Massager with Heat – Deep Tissue Shoulder Massager","description":"Neck Massager with Heat – Deep Tissue Shoulder Massager","brand":"NEW ERA","offers":[{"title":"NA \/ Universal \/ ABS Plastic + PU Leather","offer_id":53936550707466,"sku":"HNBM-001","price":1889.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ S \/ Massager","offer_id":53936550740234,"sku":"ENM-001","price":1889.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/0884\/6090\/files\/1791623771796-927616458.jpg?v=1792412485"},{"product_id":"sugar-control-li4-acupressure-point-clip","title":"Sugar Control Li4 Acupressure Point Clip","description":"Sugar Control Li4 Acupressure Point Clip","brand":"NEW ERA","offers":[{"title":"BLACK \/ FREE \/ NA","offer_id":53936565190922,"sku":"SUG-001","price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/0884\/6090\/files\/1788435411174-18345008.jpg?v=1792412701"},{"product_id":"push-up-bar-stand","title":"Push Up Bar Stand","description":"➤ Ergonomic Wrist Protection: Keeps your wrists in a straight, neutral position to prevent strain, hyper-extension, and joint pain associated with flat-palm floor push-ups.\r\n➤ Deeper Muscle Activation: Raises your hands to allow a lower chest dip, extending your muscle stretch and maximizing engagement across your pectorals and front deltoids.\r\n➤ Non-Slip Stability Base: Fitted with anti-skid rubber feet that grip securely onto tile, hardwood, carpet, or gym flooring to prevent sliding or tipping during reps.\r\n➤ Comfortable Foam Handles: Features soft, high-density foam padding that absorbs sweat and provides a firm, cushioned grip to prevent palm fatigue and calluses.\r\n➤ Heavy-Duty Construction: Built with an H-shape or S-shape heavy-duty frame (steel or high-impact ABS) designed to support high weight limits safely.\r\n➤ Portable \u0026amp; Lightweight: Compact and easy to disassemble or pack, making it perfect for home workouts, office breaks, or outdoor training.","brand":"NEW ERA","offers":[{"title":"Black \/ Metal","offer_id":53936568533258,"sku":"Pus-001","price":495.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/0884\/6090\/files\/1786611121175-738781330.jpg?v=1792412766"},{"product_id":"magic-back-support","title":"Magic Back Support","description":"➤ 3–4 Adjustable Stretch Levels: Features multi-level arch adjustment settings so you can gradually increase the stretch depth as your flexibility improves.\r\n➤ Acupressure Massage Nodes: Integrated massage points stimulate circulation along the spine, easing muscle tightness, knotting, and spinal tension.\r\n➤ Ergonomic Spine Alignment: Designed to conform to the natural S-curve of the spine to decompress vertebrae, relieve pressure on pinch points, and improve overall posture.\r\n➤ Dual-Use Convenience: Can be laid flat on the floor or yoga mat for deep stretching, or attached to an office chair \/ car seat for sitting lumbar support.\r\n➤ Durable \u0026amp; High Load Capacity: Made from tough, eco-friendly ABS material capable of supporting up to 100 - 150kg without bending or cracking.","brand":"NEW ERA","offers":[{"title":"Black \/ Free \/ Plastic","offer_id":53936572432650,"sku":"MBS-001","price":398.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/0884\/6090\/files\/1786611096252-880930395.jpg?v=1792412805"},{"product_id":"anti-skid-double-wheel","title":"Anti Skid Double Wheel","description":"➤ Dual-Wheel Stability: Twin-wheel configuration increases balance and weight distribution, preventing side-to-side wobbling during rollouts.\r\n➤ Anti-Skid Rubber Tread: Engineered with a deep-grooved, non-slip rubber outer ring that grips smoothly on wood, tiles, carpet, or concrete floors.\r\n➤ Ergonomic Cushioned Grips: Soft, high-density foam handles provide a comfortable, sweat-resistant grip to reduce hand fatigue and wrist strain.\r\n➤ Heavy-Duty Stainless Steel Axle: Built around a solid steel center shaft that supports heavy loads and ensures long-lasting durability.\r\n➤ Full Core Activation: Engages your upper abs, lower abs, obliques, shoulders, and lower back in one continuous movement.","brand":"NEW ERA","offers":[{"title":"Random \/ Free \/ Plastic\/Rubber","offer_id":53936574923018,"sku":"Ant-001","price":485.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/0884\/6090\/files\/1786604265419-59818213.jpg?v=1792412848"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/0884\/6090\/collections\/fitness-image.png?v=1792416136","url":"https:\/\/neweralife.in\/collections\/fitness.oembed","provider":"NEW ERA","version":"1.0","type":"link"}